Home Depot Stock Dips Amid Mixed Earnings and Radio Ad Dominance
Home Depot (NYSE:HD) shares fell nearly 3.5% in Tuesday morning trading following a mixed earnings report and revelations about its aggressive radio advertising strategy. The home improvement giant leads U.S. radio ad spending, purchasing 70,458 spots last week—a 13,000-spot increase from the prior week.
Procter & Gamble and Progressive trailed distantly with 50,870 and 47,132 ad placements respectively. The timing aligns with Home Depot's typical holiday season marketing ramp-up, though investors remained unimpressed by the earnings performance.